ZoomInfo Data Reveals Best and Worst Times of the Year to Email Investing.com
Analysis of response rates for out-of-office emails shows when people are most likely to respond
Takeaway:
- Fall is one of the best times of the year to socialize, according to a ZoomInfo study of email data from 2023.
- Out-of-office responses increased by 6.8% during the Christmas week.
- Shortly thereafter, the second week of January returned the lowest weekly rate of OOO responses at 1.1%.
VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has published an analysis of millions of global emails revealing the best and worst times. to reach email recipients.
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Fall is one of the best times of the year to socialize, according to ZoomInfo's 2023 email data survey. (Photo: Business Wire)
ZoomInfo's research team compiled the report by analyzing millions of emails sent worldwide by company employees in 2023, and the rates at which they received OOO responses from their intended recipients.
With a 2.4% OOO response rate, the fall from mid-September to mid-November gives emailers one of their best opportunities of the year to connect with prospects, customers, colleagues, and partners via email.
According to Forbes, 77% of B2B buyers say their preferred form of communication is email, and more than 360 billion emails are sent worldwide every day.
Other findings include:
- The two-month window after the new year ” from mid-January to mid-March (1.8% OOO response rate) ” was the most extended period to avoid OOO responses.
- The Fourth of July week had the second highest OOO response rate of any week at 4.1%.
- The summer months of June-August had the highest OOO response rate of about 3.0%.
- The annual average OOO rate was about 2.7%.
Read the ZoomInfo blog to learn more about using marketing outreach strategies to help you test OOO responses.
Media interested in more detailed information from this data can reach out to the ZoomInfo PR team.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, integrate technology stacks, and target their sales and marketing teams ” all in one place. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and multiple data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
View the source version at businesswire.com:
Rob Morse
Chief Communications Officer
pr@zoominfo.com
Source: ZoomInfo
