NORTHBROOK, Ill., Oct. 28, 2024 – Allstate today announced a new chapter in its longtime support of college athletics that will highlight and elevate every sport and every athlete. As part of this effort, Allstate will expand its most recognized and impactful college football facilities – the Good Hands field goal networks program and the Good Works Team – to create more opportunities for all student-athletes to achieve success on and off the field.
- To create more opportunities for student-athletes: We are celebrating 20 yearsth year 2025, Allstate's Good Hands nets have become a Saturday staple in college football while raising millions of dollars for general education. Starting today, Allstate will increase its donations for each field goal and extra point made during a game and direct them to fund student-athlete scholarships in all sports.
- Increasing social impact: The Allstate AFCA Good Works team currently recognizes 22 college football players each year who give back to their communities. Beginning this winter sports season, Allstate will partner with the National Association of Collegiate Directors of Athletics (NACDA) to expand the Good Works Team to honor 60 student-athletes during the winter, spring and fall sports seasons, expand and realize community impact. of many student-athletes in all sports.
“We believe that morale on the field means morale in the world,” said Elizabeth Brady, Allstate's chief marketing, customer and communications officer. “We are building on our nearly 20-year legacy of supporting college sports to give more student-athletes the opportunity to succeed both athletically and academically, regardless of their sport. This will expand our mission as Good Hands beyond the scoreboard and into every corner of the community where student-athletes can make a difference.”
Award-winning sports journalist and broadcaster Holly Rowe will work with Allstate to increase the impact of these programs.
“College sports help build character and resilience in student-athletes,” said Rowe. “The lessons on the court, field, pool or track go beyond competition – they foster leadership, perseverance, and community service. I look forward to working with Allstate as it extends its support to more student-athletes, including women, who will carry those values throughout their lives. We can't wait to showcase the Great Jobs many students are providing.”
A legacy in college sports
Allstate has been a proud member of the college sports community for nearly two decades through its university and conference sponsorships, academic scholarships and community impact.
This January will be celebrated on the 19thth year as the title sponsor of the Allstate Sugar Bowl, one of the many college sports venues where Allstate connects with fans, student-athletes and communities. Allstate has supported the Good Works Team since 2008, recognizing and amplifying the social impact of players and coaches fighting for issues such as mental health, youth empowerment, hunger relief and domestic abuse prevention.
About Allstate
Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with a wide array of auto, home, appliance, and identity theft protection. Products are available through an extensive distribution network including Allstate agents, independent agents, wholesalers, online and in-store. Allstate is widely known by the slogan “You're in Good Hands with Allstate.” For more information, visit allstate.com.
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