Zeta Global stock jumps following more than 100% increase in platform usage Via Investing.com
Shares of Zeta Global (NYSE:ZETA) gained nearly 14% in early trading Wednesday after announcing that it experienced a significant year-over-year increase of 108% in usage of the Zeta Marketing Platform during Cyber Five, which spans from Thanksgiving to -Cyber Monday. This growth in cross-platform communication has been created by companies looking to deliver personalized marketing across multiple channels for improved business results during the holiday shopping season.
The company’s platform has maintained 100% downtime, allowing companies to implement their marketing strategies effectively even though the holiday season is five days shorter this year. David A. Steinberg, founder, Chairman, and CEO of Zeta Global, said, “The Zeta Marketing Platform continues to empower brands to engage with high-target consumers where they want to be reached, delivering exceptional efficiency and timely results.” . the most important shopping days of the year.”
Although the Thanksgiving weekend saw record-breaking engagement levels, the holiday shopping season is far from over. According to a Zeta survey of more than 6,000 consumers, 53% of consumers indicated plans to begin their holiday shopping in December, marking an 8% increase from last year. This change in consumer behavior is supported by Zeta’s behavioral data, which showed a decrease in holiday-related activity between October and November compared to previous years.
With consumer confidence reaching a 16-month high, Zeta expects continued strong demand for digital marketing tools that deliver efficient, return-on-investment-focused results. As consumer behavior changes, the Zeta Marketing Platform is positioned as an essential tool for marketers aiming to drive deeper engagement and achieve strong performance results during the remaining holiday season.
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