More than half of the organizations have no plans to deal with floods

A recent study by live flood forecasting and water management data company Previsico revealed that 54% of public and private organizations lack a flood action plan despite the growing risks associated with climate change.

The Previsico Poll found that more than half of respondents had “no plan” to deal with the major disruptions and financial burdens caused by flooding.

Meanwhile, it turns out that flood damage can be devastating for small businesses. According to data from the Federal Emergency Management Agency, 40% of SMEs (small and medium-sized businesses) in the US fail to reopen after experiencing a disaster such as a major flood.

In the UK, flood losses already exceed £1 billion a year, according to the British government's Foresight Future Flooding report. As climate change increases and urban development pressures increase, flood risks are expected to increase fivefold by 2050.

However, Previsico cited a silver lining: research from Lloyd's Lab has shown that 70% of commercial flood losses can be reduced by using Previsico's advanced warning systems, which help businesses take preventive measures before floods occur.

“It is very important for businesses to consider how they can move forward in the midst of climate change,” said Previsico's CEO, Jonathan Jackson (pictured).

“Our new research findings highlight that some companies are not taking the risk of flooding seriously. We believe in giving people the right tools to reduce the impact of floods in a way that empowers them to prepare, act and prevent.”

Previsico stressed that establishing a flood action plan is critical to successfully managing potential flood situations, from identifying areas at risk to training staff on emergency response procedures. A well-designed flood action plan is designed to greatly reduce the risk to businesses and homeowners alike.

Jackson Camp offers custom expertise aimed at reducing future flood losses. The company's systems are powered by actionable warnings issued up to 48 hours before floods, using advanced data modeling and real-time IoT (Internet of Things) sensors to ensure accuracy.

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