IP/Es around 8 and 5%+ dividend yield! Here are 3 FTSE 100 values ​​that I like

Companies from the other side FTSE 100 increased in value as interest in UK stocks increased. But make no mistake. London's premier share index remains full of good bargains.

Here are three of my favorites. Each trades at a price-to-earnings (P/E) ratio below the index's average of about 11.

In addition, their dividend yields beat the Footsie average of 3.5%. That's why I think it can be a great long-term investment.

WPP

Forward P/E ratio: 8.1 times. Dividend yield: 5.4%

For the most mobile sharing, advertising and social media colossus WPP's (LSE:WPP) has been an excellent dividend payer over the years.

Indeed, despite problems such as runaway inflation, high interest rates, economic problems in China and other post-Covid hangovers, annual payments have increased by almost 65% since 2020.

There is no guarantee that WPP will be able to continue this project. It held back dividends last year due to turmoil in the ad industry.

But its past record means I'm not ruling anything out. City analysts certainly expect WPP to continue to deliver big returns, as evidenced by its high yield.

Combined with that low P/E ratio, I think the company is worth serious consideration today.

HSBC

Forward P/E ratio: 6.9 times. Dividend yield: 9.3%

One of the greatest forward crops in Footsie, I think HSBC (LSE:HSBA) shares also deserve more attention. And I don't think the Asian banking giant is just a flash in the pan as a revenue hero.

Shares here are very sensitive to broader economic conditions. They fell sharply following the 2008 crisis, for example, and during the Covid-19 crisis. And in the meantime, problems in the Chinese economy threaten future payments.

However I believe that HSBC still looks good to meet analysts' dividend forecasts. For now, China looks set to avoid a sharp downturn that could be very profitable. And the bank has great financial strength to help it pay out a big dividend (its CET1 capital ratio was 15% as of June).

I also believe, that the bank will deliver a strong long-term profit growth, supported by the increased demand of the growing markets for financial services.

Rio Tinto

Forward P/E ratio: 8.4 times. Dividend yield: 7.1%

Like HSBC, Rio Tinto's (LSE:RIO) is also vulnerable to economic conditions in China. As a major consumer of the commodity – absorbing half of the world's copper alone – the country has a major impact on the prices mining firms charge for their product.

Having said that, I believe this threat is reflected in Rio's very low rating. In fact, from a long-term perspective, I believe the potential rewards of owning its shares today outweigh the risks.

Profits are cyclical, but I tip it to balloon over the next decade as demand for raw materials heats up. The use of metals is expected to take off due to growth in the construction, electric vehicle, renewable energy, artificial intelligence, and consumer electronics sectors.

And because of the range of its products – Rio sells iron ore, lithium, copper and aluminum, for example – it has many ways to use these growth opportunities.