Elf SKIN Is Salvation from Skincare Shame in Satirical Divine Skintervention Campaign By Investing.com
In elf SKIN's biggest awareness campaign to date, actress and comedian Megan Stalter tries to attract unsuspecting sinners.
OAKLAND, Calif.–( BUSINESS WIRE )–elf SKIN launched today its most exciting product campaign to date: “Divine Skintervention.” elf SKIN is positioned as the ultimate salvation for common skin care mistakes, offering a path to alignment for all skin types.
This press release includes multimedia. Watch the full release here:
elf SKIN presents a new satirical campaign Divine Skintervention. (Photo: Business Wire)
In a powerful, humorous examination of skincare trials, the campaign tackles everyday skincare slips” from picking acne to the all-too-relatable practice of sleeping in makeup. Actress and comedian Megan Stalter is the villainous “Sinfluencer,” who lures unsuspecting sinners into terrifying predicaments.
Here's the twist: elf SKIN is here to take away the shame, providing skincare salvation for skin sins with elf's Holy Hydration! products.
elf SKIN delivers high quality skincare at affordable prices and a signature value proposition. This brand offers straightforward, uncomplicated skin care solutions and is committed to pure, cruelty-free and vegan formulas.
We've all committed skin care sins “and there's no great shame in that! We're just here to save the community from doing more, said Kory Marchisotto, Chief Marketing Officer of elf Beauty (NYSE:). With this campaign, we put a halo around proper skin care, scary stories that reduce the ambiguity that taking care of your skin is complicated or difficult. We have made it a priority at elf SKIN to provide a direct route that delivers great results without asking our community to have a PHD to understand it, or make beaucoup bucks to access it.
According to a Statista study, Gen Z uses skincare more than any other generation, but an elf survey proves that Gen Z is also guilty of skin sins.
Driven by social awareness, elf SKIN transformed a genuine skin confession into a full 360-degree Divine Skintervention campaign, broadcast across social media, television, and out-of-home platforms. The campaign also features an interactive landing page with special questions in the US and UK where consumers can “confess” their skincare sins and receive personalized product recommendations.
The campaign and its branding were conceived and produced with elf's creative partner Day One Agency, further enhancing elf's position as an entertainment brand that surprises and delights its community.
elf SKIN has grown faster than the skincare category by 32x, achieved a top 10 product ranking and quickly cemented its position as an accessible brand for every eye, lip, face and skin type. Aiming to continue growing its community, elf SKIN is focusing on its product innovation to introduce the families holy grail product beyond Holy Hydration! and its latest viral success, Bronzing Drops.
The spot will air on major streaming platforms such as Disney+, Peacock, Amazon (NASDAQ:) Prime, Hulu, Netflix (NASDAQ:) and Paramount+. Watch it on YouTube here:
Statista Consumers who spend the most on skin care in the beauty sector in the US 2021, by age group.
elf Cosmetics” survey of the group of elf BFFs of 2024.
elf SKIN's claim is based on data reported by NielsenIQ through its Scantrack service for the Mass Market facial skin care category for the 12-week period ending June 15, 2024 in the US xAOC channel according to elf SKIN's custom product category. Copyright © 2024, Nielsen Consumer, LLC.
Piper Sandler Takes Stock with Youth ® spring 2024 survey.
About the elf SKIN
elf Beauty (NYSE: ELF) is driven by the belief that anything is possible. We are a unique type of company that disrupts norms, shapes culture and connects communities through excellence, inclusion and accessibility. elf SKIN champions elf clean and kind skincare by creating innovative, effective formulas at affordable prices that appeal to the world. elf SKIN is pure, vegan, cruelty-free double certified Certified by both Leaping Bunny and PETA and Fair Trade certified. Learn more at www.elfcosmetics.com/elf-skin.
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Questions for elf Beauty Media:
Jennifer Budres
jbudres@elfbeauty.com
Source: elf SKIN
