Allianz becomes the world's leading insurance brand, ranked 29th worldwide

Allianz has strengthened its position as the world's leading insurance brand, ranking among the world's 30 most valuable brands for the first time. The insurer moved up two places to 29th place in the Best Global Brands 2024 list, published by Interbrand.

The company, which serves 125 million customers with 157,000 employees, has once again maintained its status as the most valuable financial services brand for the sixth year in a row.

Allianz increased its product value to $23.5 billion, up from $20.85 billion by 2023, outpacing the financial services sector by 7%.

In addition to its brand strength, Allianz is known for its employer reputation, ranking 7th on the 2024 Fortune 100 Best Companies to Work For Europe list. The company said its flexible operating model, comprehensive benefits, and focus on diversity and inclusion made it attractive to employees and job seekers.

Around the world, 52 Allianz organizations are certified, and 16 are from the leading national list in their countries.

Serge Raffard, managing director of Allianz UK's personal lines business, said the company is excited about its product growth to 2024, which reflects the value it offers customers through its workforce.

“This has been an exciting year for us with the introduction of the Allianz brand to the UK personal lines market, and all the great buzz and profile surrounding the Allianz Stadium at Twickenham. Introducing home and motor insurance to UK consumers is a major step in our long-term strategy and I am proud that this has contributed to the growth of Allianz's brand value globally,” said Raffard.

Apart from Allianz, only one other insurer made the 2024 Best Global Brands list. French insurer AXA ranked 48th, down four places from last year, despite increasing its product value by 2% to $16.8 billion.

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